Ullu is a subscription-based Indian OTT platform launched in 2018. It has carved a niche for itself by producing web series that focus on erotica, thrillers, and drama. Popular titles like Charmsukh , Palang Tod , Riti Riwaj , and Prabha Ki Diary have garnered millions of views due to their taboo-breaking storylines and high production value. The platform generates revenue through monthly subscriptions and mobile-only plans.
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