Entertainment and media content is no longer a destination; it is the atmosphere. It is the air we breathe while standing in line at the grocery store (scrolling TikTok), the soundtrack to our workout (Spotify algorithms), and the background noise of our workday (lo-fi YouTube streams). According to a 2024 industry report, the average adult now consumes over 12 hours of media per day. We are swimming in it.
This has radically altered what gets produced. Algorithms reward: Entertainment and media content is no longer a
Feature films, scripted television, reality TV, animation, and short-form digital shorts. and short-form digital shorts.