Live commerce blends entertainment with real-time shopping. This case examines a stream titled “Live Mango Top,” where creator Ayanggzz Lynn introduced Coklat Manies (seller ID 18943052). Objectives: (1) characterize viewer reactions, (2) identify verbal and visual cues that influenced perceived taste and quality, and (3) propose best practices for snack product launches via livestream.
: The likely username or handle of the content creator. "Ayang" is a common Indonesian slang term for "darling" or "babe," often stylized with extra letters for emphasis or aesthetic purposes.