Artists like NIKI , Rich Brian , and the girl group No Na (signed to 88rising ) are achieving mainstream success in the West .
The rise of social media has had a significant impact on Indonesian popular culture, with many Indonesians using platforms like Instagram, YouTube, and TikTok to share their creativity and connect with others. Online entertainment, such as streaming services and online games, has also become increasingly popular, with many Indonesians accessing these services through their smartphones.