: Channels like Ricis Official (49M) and Rans Entertainment (26.6M) dominate the "vlog" category by offering high-production daily glimpses into the lives of Indonesian celebrities.
Traditional television soap operas (sinetron) are losing viewers, but they are finding new life on TikTok. Production companies now record their sinetrons specifically with vertical framing in mind. They release the high-stakes "cliffhanger" moment (e.g., a slap, a car crash, a dramatic betrayal) as a days before the episode airs, driving viewers back to television.
It is not all glamour. The rush for views has led to significant problems in the sector.
Future research should focus on: