For decades, the "survivor" was often portrayed as a tragic figure in the background of awareness campaigns—a statistic, a cautionary tale, or a grainy black-and-white photo used to elicit pity.
Sharing trauma can be re-traumatizing. Campaigns must ensure survivors have access to emotional support throughout the process. For decades, the "survivor" was often portrayed as
: The 2025–2026 theme for Domestic Violence Awareness Month (October) focuses on long-term partnership and solidarity. : The 2025–2026 theme for Domestic Violence Awareness
: Hearing directly from survivors teaches society about the reality of violence or illness, guiding the listener in understanding how to better support those in need. Ethical Storytelling: Protecting the Voice [VIEW CAMPAIGN →] Consider the difference between a
This story is part of the #SafeHousingNow campaign. [VIEW CAMPAIGN →]
Consider the difference between a billboard that reads "Drugs will destroy you" versus a video of a man in a cap and gown, saying, "Five years ago, I overdosed in a public bathroom. Today, I am a certified counselor."