Furthermore, younger generation Z readers, who never knew print newsstands, are discovering COLORS through online PDFs. They find its raw, unpolished, confrontational style a refreshing antidote to the algorithm-driven, safe content of Instagram and TikTok.
Founded in 1991 by photographer and legendary graphic designer Tibor Kalman , COLORS magazine was a revolutionary publication dubbed "a magazine about the rest of the world". Funded by the Benetton Group , it broke traditional publishing rules by using shocking photojournalism and minimal text to explore global socio-cultural issues. colors magazine pdf