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Didi (Kingsley Didi Egbuna) featuring Flavour N'abania.
This move is genius. By aligning with Target, Didi and Flavour are bridging the gap between Afrobeats/Afro-highlife and mainstream American consumer culture. It places the video directly in front of millions of shoppers who might not actively search for African music on streaming platforms.
Why restrict a video from two of Africa’s biggest stars to a big-box retailer? According to a press release from the marketing team, the goal is .
Although the exclusive nature of the video means clips are hard to come by on standard social media, insiders who have previewed the Target Exclusive cut describe it as cinematic.
Didi (Kingsley Didi Egbuna) featuring Flavour N'abania.
This move is genius. By aligning with Target, Didi and Flavour are bridging the gap between Afrobeats/Afro-highlife and mainstream American consumer culture. It places the video directly in front of millions of shoppers who might not actively search for African music on streaming platforms.
Why restrict a video from two of Africa’s biggest stars to a big-box retailer? According to a press release from the marketing team, the goal is .
Although the exclusive nature of the video means clips are hard to come by on standard social media, insiders who have previewed the Target Exclusive cut describe it as cinematic.
Check out our products for all your banking needs