Brands have capitalized on the trend. Coca-Cola’s “Taste the Feeling – Arabia” campaign used patched billboards showing a date palm next to a cinema screen. Luxury car ads (Lexus, Cadillac) in the UAE feature patched desert dunes and racetracks. Even government-backed tourism campaigns (e.g., Visit Saudi ) employ patched graphics of ancient ruins spliced with VR arcades to attract younger travelers.