Emma Thompson, at 62, wrote and starred in Good Luck to You, Leo Grande , a film that unflinchingly explores a widow’s sexual awakening. It became a global sensation. On television, Sarah Lancashire (59) in Happy Valley and Kate Winslet (47) in Mare of Easttown delivered performances where their characters’ desires and flaws were equally visible.

By implementing these recommendations, the entertainment industry can work towards greater representation, recognition, and opportunities for mature women in entertainment and cinema.

When mature women did appear, they were slotted into narrow, suffocating boxes:

Three major forces have disrupted this status quo:

Mature women in entertainment are no longer a niche category. They are a commercial and artistic powerhouse. As Jamie Lee Curtis (64) said upon winning her Oscar: "I am 64 years old and this is just getting good." For cinema, the third act is proving to be the most thrilling one yet.

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