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Direct Access: Social media removes the gatekeepers. A student in a rural area can ask a world-class neurosurgeon a question and, occasionally, get a direct response. The Double-Edged Sword: Misinformation and Ethics
The Indian Medical Council (IMC) and the Medical Council of India (MCI) took swift action, launching an investigation into the matter. The doctor was identified as Dr. K. Ravi Shankar, a 32-year-old physician from Bangalore. indian desi doctor mms scandal high quality
Furthermore, the "doctor-influencer" model introduces new ethical considerations [3, 8, 10]. The line between public health advocacy and personal branding can become blurred [3, 8]. There are also concerns regarding patient privacy and the professional boundaries that should be maintained even in a digital setting [3, 9, 10]. Despite these challenges, the trend of high-quality viral medical content remains a powerful tool for health education [1, 2, 10]. By combining clinical expertise with modern storytelling techniques, these doctors are not just sharing facts; they are shaping a more informed and engaged public health conversation [4, 11]. ethical guidelines for medical professionals on social media or focus on the technical elements that make a medical video go viral? Direct Access: Social media removes the gatekeepers
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