Most viral videos rely on a victim and an aggressor. Jollyvids curators strictly avoid content that humiliates strangers or exploits suffering. Instead, you will find "wholesome pranks" where the punchline is a hug, not a heart attack.
“We realized that most platforms know exactly when you are sad—they just don’t care because sad people scroll longer,” says Jenna K. , lead UX designer for the project. “Our algorithm asks one question: Would this video feel good to watch while eating breakfast? If the answer is no, it doesn’t go on the For You page.” jollyvids.