Her manifesto, published in the media journal “Žurnalistikos Tyrimai” (Journalism Research), stated: “Our content must be as sophisticated as our people. We can no longer rely on ‘good enough.’ We must create lietuviškas entertainment that competes with HBO and Spotify, but speaks in our idioms, laughs at our jokes, and cries over our history.”
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Major events such as Comic Con Baltics and Midsummer Vilnius (scheduled for 2026) continue to draw global interest to the region. but speaks in our idioms