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Ad RPM (Revenue Per Mille) has declined by approximately 15% compared to 2022 due to economic tightening. Therefore, relying solely on ad revenue is dangerous. The most stable 23 05 19 video content creator career involves at least two pillars.

| Platform | Dominant Format | Avg. Length (May '23) | Monetization Ease | |----------|----------------|----------------------|-------------------| | TikTok | Vertical short-form | 15-60 sec | Low (Creator Fund shrinking) | | YouTube | Horizontal long-form & Shorts | 8-15 min (long) / <60 sec (Shorts) | High (Ad rev, memberships) | | Instagram Reels | Vertical short-form | 15-90 sec | Medium (Bonuses, brand deals) | | Twitch | Live stream (gaming/IRL) | 2-4 hours | Medium (Subs, donations) | Ad RPM (Revenue Per Mille) has declined by