Sorger provides several best practices for marketing analytics, including:

Utilizing perceptual mapping to visualize brand standing against competitors.

You don’t need to be a data scientist to use these models. Here is a 3-step action plan based on Sorger’s teachings:

: Includes access to supporting materials such as case studies (with data files), web resources, relevant videos, and sample syllabi for instructors. Applied Analytics in Action : The final chapter details using Pivot tables

Introduction Marketing teams must align analytics with strategy to measure impact, optimize spend, and grow profitable customer relationships. A strategic analytics program combines clear objectives, causal models, reliable data, and actionable metrics.

If you feel like your marketing strategy is built on intuition rather than evidence, it might be time to revisit your framework.

By mastering the strategic models outlined above—specifically CLV, MMM, and the Bucket Brigade—you move from a "data collector" to a "strategic asset." Whether you find the official PDF, buy the textbook, or simply study his diagrams online, remember Sorger’s golden rule: