Meet Cute Direct

A customer-employee or service interaction goes wonderfully wrong.

Because sometimes, that’s exactly the right question. Meet Cute

While the settings may vary, most Meet Cutes fall into distinct archetypal categories. These categories serve to instantly communicate the nature of the relationship to the audience. These categories serve to instantly communicate the nature

You are at a friend's birthday party. You don't know anyone. You get a notification that someone in the "Room 304" group chat (a chat for the party) has posted a meme. You look up, and the person across the room is laughing at the same phone screen. You message back: "Is that you in the blue sweater?" They look up. They smile. The digital and physical collide. You get a notification that someone in the

So here’s to the spilled drinks, the wrong trains, the mistaken identities, and the hand that reaches out and says, “I’m sorry, do I know you?”