Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Watch the chaiwala (tea vendor). His hands move in a blur, a choreography perfected over thousands of mornings. He pours the boiling milk, sugar, and crushed ginger from a steel pot, lifting his arm high to let the tea arc gracefully into a waiting glass below. It looks like a performance, but it’s actually science—the aeration cools the tea just enough to drink immediately and gives it a distinct, frothy flavor.
When a daughter gets married, one of the most emotional moments isn’t just the farewell; it’s the mother packing a new, empty Masala Dabba into her luggage. She won’t write down the recipes—the ratios of cumin to coriander in her signature chicken curry are locked in her muscle memory. The daughter is expected to call her at 7:00 PM, frantic, asking, "Maa, how much haldi do I put?" It is a generational tether that keeps families connected across oceans.
This is the parliament of the common man. Leaning on a rusty cycle-stand, a Muslim carpenter, a Hindu accountant, and a Sikh student discuss politics over a cutting chai (half a cup of sweet, spicy tea). The culture story here is about secularism by proximity . They don't agree on religion, but they all agree that the tea vendor, Bunty , makes the best adrak chai (ginger tea) in the neighborhood.
Watch the chaiwala (tea vendor). His hands move in a blur, a choreography perfected over thousands of mornings. He pours the boiling milk, sugar, and crushed ginger from a steel pot, lifting his arm high to let the tea arc gracefully into a waiting glass below. It looks like a performance, but it’s actually science—the aeration cools the tea just enough to drink immediately and gives it a distinct, frothy flavor.
When a daughter gets married, one of the most emotional moments isn’t just the farewell; it’s the mother packing a new, empty Masala Dabba into her luggage. She won’t write down the recipes—the ratios of cumin to coriander in her signature chicken curry are locked in her muscle memory. The daughter is expected to call her at 7:00 PM, frantic, asking, "Maa, how much haldi do I put?" It is a generational tether that keeps families connected across oceans. Mobile desi mms livezona.com
This is the parliament of the common man. Leaning on a rusty cycle-stand, a Muslim carpenter, a Hindu accountant, and a Sikh student discuss politics over a cutting chai (half a cup of sweet, spicy tea). The culture story here is about secularism by proximity . They don't agree on religion, but they all agree that the tea vendor, Bunty , makes the best adrak chai (ginger tea) in the neighborhood. Watch the chaiwala (tea vendor)
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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