In 2025, the digital landscape has fractured. Athletes can no longer post the same photo across all channels. Williams’ team has adapted specifically to three platforms.
: On July 14, 2025, he was placed on the Physically Unable to Perform (PUP) list. Only three days later, his agent, Tory Dandy, informed the team of his decision to retire.
For a Monday Night Football game against the Bengals, he pulled a PR stunt that broke the internet. He announced he would wear a "shadow mic"—not for a broadcast, but for his own private Twitch stream that would post 24 hours later.