Creating and sharing valuable content on social media can have a significant impact on our careers. Here are a few ways social media content can benefit our professional lives:
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Meet a 23-year-old TikTok career influencer who ... - Fortune Creating and sharing valuable content on social media
However, social media content can also have a negative impact on career development if not managed properly. A single ill-thought-out post or tweet can damage one's professional reputation and even lead to job loss. According to a survey, 70% of employers use social media to screen candidates, and 43% of employers have rejected a candidate based on their social media content. Therefore, it is crucial for professionals to be mindful of the content they create and share on social media. - Fortune However, social media content can also
Finally, the best defense is a good offense. By populating current social media channels with consistent, professional, and value-driven content, individuals can effectively dilute the impact of older, less relevant posts. Search algorithms prioritize recent, engaging content; a robust 2024 portfolio can push a 2009 misstep to the third page of search results, where it is unlikely to be seen.