Most recently, Phillips made waves by documenting her extreme content stunts via third-party documentary filmmakers (such as the controversial "Josh from PI" series). By allowing cameras to follow her during a "30-day, 100-person challenge," she transformed adult content into documentary fodder. This social media content strategy appeals to morbid curiosity—people who would never pay for OnlyFans will watch a YouTube documentary about the creator of OnlyFans content.
Phillips utilizes a multi-platform funnel to drive traffic to her premium subscription services:
Following the success of the first stunt, which reportedly earned her approximately £350,000, she announced plans for even larger events, including targets of 300 and 1,000 men.
Phillips began her online career as a fashion and bikini model on Instagram in 2014, eventually reaching approximately 16,000 followers while studying Nutrition at university. During the 2020 lockdowns, she pivoted to
: Phillips studied nutrition at university but found herself missing lectures due to COVID-19 restrictions.