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However, the "That Florida Girl" brand is not without its complexities. It represents a retrograde shift in how women present success online. By centering the narrative on being a "wifey," the content reinforces traditional gender roles, presenting a woman’s value as tied to her ability to curate a beautiful home and maintain a slim, tanned figure. The "xoxo" sign-off often masks the labor required to maintain such a perfect facade. The viewer sees the mimosa on the boat; they do not see the hours of editing, the negotiation of sponsorship contracts, or the anxiety of maintaining relevance in a saturated market. The career is sold as a lifestyle, but it is, in reality, a grueling performance of happiness.

Frequently, she utilizes Instagram stories to direct traffic to her premium content.

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