Pengantar Etika Bisnis K Bertens Pdf ❲2024❳

In a business context, this is the conflict between personal virtue (integrity, honesty) and structural obligation (duty to shareholders, legal compliance). Bertens navigates this by introducing the idea that business is a "practice" with its own internal goods. You cannot play the game of business well if you cheat, lie, or exploit, because those actions destroy the trust required for the market to function.

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The most compelling aspect of Bertens’ work is how he systematically dismantles the outdated notion that "the business of business is merely business." In a business context