Effective campaigns place the survivor’s voice at the core of strategic planning. Policy Change
A story about surviving a drunk driving accident loses its power if the listener doesn't know what to do next. The most successful campaigns embed a concrete CTA within the narrative.
Perhaps no recent movement exemplifies the fusion of like #MeToo. Founded by Tarana Burke in 2006, the phrase spent years in relative obscurity. When it exploded in 2017, it wasn't because of a budget or a celebrity spokesperson—it was the aggregate weight of millions of individual stories.