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As we look ahead, the "serial" format is bleeding into video games and podcasts. Transmedia storytelling is the next frontier. A story might start as a blog post, move to a YouTube serial, and end as a limited series on TV.

If you visited a site like five years ago, you were likely looking for the latest episode of a prime-time American drama or a local soap opera. Today, the landscape of "serials" has shifted dramatically. We have moved from the era of the "Monoculture"—where everyone watched the same show at the same time—into a fractured, fascinating world of global storytelling. serialzzonline.blogspot.com