The authors argue that symbols are the most basic elements of branding, acting as "vessels" that acquire value and meaning over time through association. By organizing these marks by their visual characteristics rather than by industry or name, the book allows designers to assess the of their composition without distraction. Key Features and Content Symbol by Angus Hyland, Steven Bateman (2011) Paperback
The first section focuses on symbols that tell a story. Hyland and Bateman split these into two subcategories: