For decades, Indian culture was plagued by the obsession with Gori Chai (fair skin). Today, a seismic shift is occurring. The "Dark is Beautiful" movement, led by activists and actresses like Nandita Das, has challenged fairness creams. The modern Indian woman celebrates her dusky complexion, her grey hair, and her curves. Natural skincare via Haldi (turmeric) and Multani Mitti (fuller’s earth) is seeing a global resurgence as "Ayurvedic beauty."
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