| Rank | Category | Key Creators / Shows | Viral Format | |------|----------|----------------------|---------------| | 1 | | Irfan’s View , Madras Samayal , Village Cooking Channel | ASMR-style cooking, ₹100 vs ₹10,000 meal challenges | | 2 | Home & Interior Design | The Furniturewala , Asian Paints Tamil | Budget home makeovers (under ₹50k), rental-friendly hacks | | 3 | Fashion & Beauty | Sowmya’s Fashion World , Karthik Netha | Silk saree draping, "work from office" outfit transitions | | 4 | Fitness & Wellness | Sreejit’s Fitness , Yoga with Dhivya | 10-min home workouts, traditional millet-based diets | | 5 | Travel & Staycations | Tamil Trekker , Visa2Explore | Ooty vs Kodaikanal comparisons, luxury resorts under ₹3k |
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