In "The Logic of Business Strategy" (1984), BCG founder Bruce Henderson framed business competition as a logical system rooted in biological principles, emphasizing relative competitive advantage over rivals. The work introduced foundational frameworks—including the experience curve and the growth-share matrix—to quantify strategy and manage market competition. Learn more about Henderson's foundational concepts via the BCG Henderson Institute BCG Henderson Institute Books - BCG Henderson Institute
One of Henderson’s most famous hypotheses is that a stable, competitive industry will eventually be dominated by no more than three significant competitors the logic of business strategy bruce henderson pdf
: Having resources that can be permanently committed to new uses. In "The Logic of Business Strategy" (1984), BCG
: A hypothesis that stable competitive markets naturally settle into an equilibrium of three significant competitors with market shares in a roughly 4:2:1 ratio. : A hypothesis that stable competitive markets naturally
Reading "The Product Portfolio" today forces an executive to ask difficult questions that remain relevant: