Read your text aloud. If it sounds like a corporation wrote it, burn it. It should sound like a human being speaking across a dinner table.
Skeptics will argue that the "Unpublished David Ogilvy" PDF is a Frankenstein's monster. It is a compilation of drafts, rejected chapters, and handwritten notes pieced together by fans, not by the Ogilvy estate. the unpublished david ogilvy pdf better
Within a year, one of them would win a Cannes Lion for a campaign that broke every rule in the book. The client had hated it at first. Then the world fell in love. Read your text aloud
And if you are looking for it, I have one piece of advice: I have one piece of advice: