– How platforms like Ullu reflect changing viewing habits in small-town India.
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Ullu has transformed India’s digital entertainment landscape by targeting regional, Tier 2 and 3 markets with a profitable, "bold" content strategy. Despite achieving financial success with over ₹15 crore in net profit in FY23, the platform faces scrutiny over content quality and, at times, regulatory actions regarding obscenity. Read more about the business analysis at – How platforms like Ullu reflect changing viewing
Ullu’s Lifestyle shows often blur the line between education and arousal — for example, Prabha Ki Diary explores a housewife’s secret life through her journal entries. That’s lifestyle psychology wrapped in entertainment. That’s lifestyle psychology wrapped in entertainment