The initial sale was a multi-year licensing deal with (the sales arm of RAI). This is the classic B2B vendita: the Spanish owner sells exclusive territorial rights to an Italian broadcaster. Sources indicate that a daily soap like Una Vita costs a fraction of a prime-time drama (approx. €30,000-€50,000 per episode) but generates loyalty that retains advertising revenue.
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These storylines generated significant media coverage, with critics praising Una Vita for using its historical setting as a safe mirror to discuss modern social justice issues. This critical acclaim, in turn, helped sales to streaming platforms. The initial sale was a multi-year licensing deal