Major lifestyle brands and television networks temporarily distanced themselves from the stars.
Before the scandal, Luna Maya and Ariel were the gold standard for celebrity endorsements. Following the incident:
The video featuring Luna Maya and Ariel Peterpan has generated significant interest among fans and the media. While some have speculated about a possible romantic relationship between the two artists, others have praised their chemistry and creativity. The video has also sparked discussions about the artists' lifestyles and careers, highlighting their achievements and contributions to the entertainment industry.
Despite the scandal, both figures eventually achieved significant career rehabilitations, which remains a rare feat in Indonesian "infotainment":
The immediate fallout for Luna Maya was catastrophic, illustrating the intense pressure on public figures in Indonesia: