When you first start dating, never talk on the phone for more than 10 minutes. Get off first. Leave him wanting more. In the PDF world, scarcity creates value.

The book operates on "Attraction Principles" (often referred to as a "life skills handbook") designed to shift the power dynamic in a relationship. Why Men Marry Bitches by Sherry Argov on Apple Books

In essence, the "bitch" is a woman with high self-esteem who is not afraid of losing a man because she knows she will be fine on her own.

The book often suggests never showing neediness or vulnerability. While chronic neediness is a problem, occasional vulnerability is the glue of intimacy. If you follow the PDF literally and remain a cool, untouchable "bitch" 100% of the time, you will never achieve emotional intimacy. You will attract men who want a trophy, not a wife.

The "work" of this book is a set of behavioral and psychological shifts that move a woman from being the overly accommodating "Nice Girl" (who often gets taken for granted or friend-zoned) to the confident, respected "Bitch" (who inspires commitment).