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Being early adopters of web technology in the late 90s allowed them to build a direct-to-consumer model long before social media platforms made it a standard business practice. Beyond the Screen: A Multi-Million Dollar Brand WifeysWorld - Sandra Otterson - Condo Bang- Swa...
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. Sandra Otterson's WifeysWorld has undoubtedly made its mark
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