Despite the love, the "Kerala Link" is not without friction. Bollywood has historically been guilty of caricaturing Malayalis—the lungi, the toddy shop, the exaggerated accent, and the "shappu" (toddy shop) culture.
No discussion of the Kerala link is complete without looking at who is holding the megaphone. Bollywood’s biggest hits of the last five years have a distinct Malayali fingerprint. www kerala mallu masala com link
The success of films like Baahubali and KGF (from Tollywood and Sandalwood) opened the doors for Malayalam cinema to enter the Hindi belt directly. Despite the love, the "Kerala Link" is not without friction
Bollywood has a long history of remaking South Indian films, but the "Kerala Link" is unique. While Bollywood remakes Tamil/Telugu mass masala films with ease, when they attempt a Malayalam film, they struggle. Why? Because Malayalam films are atmosphere-driven, not plot-driven. Bollywood’s biggest hits of the last five years
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