Zee Telugu Soyagam [EXCLUSIVE - EDITION]

If you have dismissed Telugu television as regressive or melodramatic, Soyagam will change your mind. It is a show that respects its audience’s intelligence. It handles sensitive topics with grace, provides stellar performances, and most importantly, delivers a message without being preachy.

Are you a home chef with a unique Telugu family recipe? Zee Telugu occasionally runs contests inviting viewers to share their Soyagam stories. You can follow Zee Telugu’s social media handles (Instagram & Facebook) and use hashtags like or #MaaIntiVanta (My Home’s Food) to get featured.

The show’s digital presence on (Zee’s OTT platform) is equally impressive. Clips from Soyagam regularly garner millions of views within 24 hours of telecast, proving that the demand for quality regional content is skyrocketing.

While Zee Telugu has experimented with different hosts over the years, the essence of Soyagam remains consistent. The host is typically portrayed as an "ideal elder sister" or "knowledgeable aunt"—warm, articulate, and deeply rooted in Telugu culture.

Technical & Creative Awards