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While the lifestyle looks glamorous and heartwarming on screen, the industry faces challenges. Creators often struggle with privacy issues, as obsessive fans may attempt to cross boundaries. There is also the issue of "deepfake" content, where creators’ faces are superimposed onto explicit content without their consent, a rising concern in India’s tech space.

Potential controversy & handling

Sharing or possessing such content is a criminal offense under the Information Technology (IT) Act, 2000 Bharatiya Nyaya Sanhita (BNS) Section 66E of the IT Act